The premiere event of movie "Gekijouban ATARU" was held at Universal Studios Japan on 11 September which was attended by Nakai Masahiro, Horikita Maki and Kitamura Kazuki. The movie is due to be shown in cinemas from 14 September.
At the event venue, the longest red carpet ever used in USJ (70m) was laid out for the cast who walked in with characters such as Snoopy and Elmo while waving to the 5,000-strong crowd who had gathered despite the over-30 degrees heat.
To commemorate their visit, the cast also had their hand prints made at USJ which will be displayed at the ATARU special exhibition hall until 30 September.
Last but not least, 40 guests were selected out of 3,000 who gathered at the special reception area for a ride on the limited edition attraction "ANOTHER MISSION - Madoka kara no Chousenjo" which will be open until 30 September and uses footage from the movie.
source: 1, 2, 3